Title: Hype of the year
Source: Melody Maker
Publish date: 22 December 1984
HYPE OF THE YEAR
IN fact, anything to do with ZTT. Those tee-shirts were the worst, though, symbolic of an outrageously hot summer, trendy secretaries from Hemel Hempstead, bronzed Scandinavian tourists and the fact that an NME hack is making enormous amounts of money while we’ve just had our bank accounts frozen. Morley’s Frankie hype was, admittedly, a cut above - but the legend had the perfect launch pad with the Mike Read Affair and next year Frankie may well feel the consequences of such overkill. For a couple of months, though, wearing a tee-shirt became a token of political trivia - that’s hype as a master-stroke. Eventually, of course, Frankie had to put out an album and blew it all. Mind you, without it we would have been stuck for headlines.
RUNNERS-UP: The American elections; gender bending; Spandau as sex symbols; Randy Andy; Ghostbusters; the National Coal Board’s argument; Trivial Pursuit; Prince; The Young Ones; Prince Harry; Tracey Ullman videos; Andrew Ridgeley’s nose-job; Sun exclusives.