We are gathered here today for a preliminary conversation with Instinct. As conversations with popular recording artistes go, this is a great deal more preliminary than most—
They are understandably excited about the prospect of getting their stuff into the shops via The World’s Smartest Record Company, but the possibility that their ‘arrival’ will coincide with the onset of the ZTT backlash lends a little anxiety to their situation. Let’s get the obvious question out of the way first. Why did you say yes to ZTT?
“Because they seemed more sensitive and aware than any other company, but mostly because they said yes to us. A lot of companies thought we weren’t commercial enough to be really popular, and yet we weren’t weird enough to be weird. They picked up on us really quickly—
Instinct music. There are three songs on their studio demo, and I’ve heard them once. They sound elegant—
Instinct was born at the moment that Pigbag ceased to exist. They began rehearsing and writing immediately, wading out into (for them) uncharted territory. Jazz it isn’t. They have been watching the alleged Great British Jazz Revival with a certain amount of amusement.
Of course we could wave our arms about all day, trying to describe the music, and what the attitude is, but at this stage, Instinct just have a list of things that they don’t want to do they’ve been around, so they know what to avoid. They are keen to perform onstage soon, because they miss it—
We had a good conversation. Angel, James and Simon will be with you very shortly, and they will demonstrate what we talked about, and a few other things. Did you read it here first? You’re too kind.