ZANG TUMB TUUM. A Zulu battle cry, a small Australasian mammal, or a brand new record label?
Guess what, it’s a brand new record label.
It’s the brainchild of former New Musical Express journalist Paul Morley and record producer Trevor Horn (of ABC, Dollar and Malcolm McLaren fame).
Trevor produces all the groups on ZTT to give the label a distinctive sound as well as bringing out the individual qualities of the group.
Two bands who will shortly be appearing on ZTT are Liverpool’s Frankie Goes To Hollywood, and Dusseldorf’s Propaganda. But the first release is the curious Art Of Noise’s ‘Into Battle’ single, which is 25 minutes long!
No-one’s owned up to being in the Art Of Noise yet but Messrs. Morley and Horn are strongly suspected.
The label is an exciting concept. And the name? Pure pretentious nonsense or wonderful fun, take it how you will. But how the heck do you pronounce it?